Yotpo and Shopify Make $30 Million Deal

Omer Tagrin and Omri Cohen -YOTPO

Israeli unicorn Yotpo, the supplier of an eCommerce advertising and marketing platform, has sealed a multi-year platform partnership with Shopify, a world commerce platform with greater than 1.7 million retailers worldwide. The businesses say that the brand new Yotpo and Shopify platform partnership will assist speed up Yotpo’s progress and product improvement.

The worth of the deal was not revealed. However Globes has cited sources as saying that it’s for $30 million. Yotopo will now be one of many first companies to supply new Shopify improvement options.


Based in 2011 by Omri Cohen and Tomer Tagrin, Yotpo supplies a platform with genuine moderately than faux evaluations of merchandise by customers. It additionally helps retail manufacturers speed up on-line income progress.

Yotpo has seen a 300% enhance in prospects in 2019 and a 250% enhance in annual recurring income (ARR) since its $51 million increase in November 2017. The corporate expects to double its income throughout the subsequent two years.
https://jewishbusinessnews.com/2021/08/02/yotpo-plans-nasdaq-ipo-at-2-5-billion-valuation/ https://jewishbusinessnews.com/?s=ipo
A month in the past, Yotopo revealed its plans for a $2.5 billion NASDAQ IPO. The corporate expects to usher in $400-500 million from the IPO which is ready to happen in early 2022.

Tomer Tagrin, CEO at Yotpo, mentioned, “This new platform partnership is a major milestone in our firm journey, in our longstanding relationship with Shopify, and in service to our prospects. With the final yr’s addition of SMS advertising and marketing to the Yotpo platform, we now have 5 cutting-edge merchandise accessible to Shopify retailers. We look ahead to working much more carefully with Shopify to offer smarter, extra related experiences that create actual worth for our mutual prospects.

“Our two firms share a standard perception that, for the way forward for commerce to thrive, retailers should have the ability to personal direct relationships with their prospects. This platform partnership instantly responds to the big period of time and vitality retailers at the moment are required to spend competing for buyer consideration. By deeper integration between our two applied sciences, Yotpo and Shopify are working collectively to innovate on the advertising and marketing tech stack and dramatically recode the infrastructure of eCommerce.”

Yotpo and Shopify Make $30 Million Deal