Enterprise Proprietor Expands Her Black-owned Pure Hair Care Merchandising Machine Operation to a Army Base With a Feminine Veteran

Yolanda Brown is an Military veteran who’s promoting hair care merchandise in a specialised merchandising machine at Fort Belvoir as a franchisee of the Black-owned Diva By Cindy model.

Cindy Tawiah is the CEO and founding father of Diva By Cindy, which is a wholesome hair care enterprise. She created hair merchandising machines that allow prospects to independently buy her firm’s signature merchandise. In an unique interview with BLACK ENTERPRISE, the Maryland resident shared how she efficiently restructured a portion of her enterprise, regardless of pandemic challenges.



Earlier than the pandemic, Tawiah had been promoting a complete of roughly 13 hair merchandise at a kiosk in BWI, (Baltimore-Washington Worldwide Airport) in Arundel Mills Mall, on-line by way of Sally Magnificence Provide, and by way of Diva By Cindy’s web site. The previous registered nurse found that entrepreneurship and empowering ladies is her true ardour, per The Baltimore Instances article. Moreover, “a proportion of the proceeds from objects offered permits her to supply magnificence days for home violence survivors by the 501(c)(3) nonprofit the Diva Mission,” in accordance with the article.


Tawiah defined to BLACK ENTERPRISE that she shifted her enterprise mannequin to focus extra on on-line gross sales, because of pandemic-related closures and foot visitors interruptions. She additionally determined to inquire about launching a Diva By Cindy merchandising machine at Fort Belvoir in Virginia.

“They have been very responsive, and have been much more welcoming once they found a veteran (Yolanda Brown) could be the owner-operator of the machine,” Tawiah mentioned. “Ms. Yolanda Brown is a veteran who joined me two years in the past as a franchise proprietor/operator of a Diva By Cindy automated merchandising machine. Throughout COVID, her first machine at Arundel Mills Mall was inaccessible due to malls being closed. Upon reaching out to Fort Belvoir, they agreed to carry her machine on base to offer the Diva By Cindy pure alcohol-free hair care merchandise… The purpose is to supply this franchise alternative to servicemen and ladies, to allow them to not solely earn residual earnings however have a enterprise that’s automated and scalable.”



Through the BLACK ENTERPRISE interview, Brown shared that she is an Military veteran and small enterprise proprietor who focuses on acquisition help providers. Brown got here aboard as a Diva By Cindy franchisee as a result of she preferred the merchandise.

“They work for me, and I used them on my daughter’s hair and fell in love with them,” Brown mentioned. “When the chance to go to Fort Belvoir took place, I used to be thrilled as a result of I had served there as a soldier, and now can have the chance to serve the troopers and the neighborhood differently.”

Brown is aware of the advantage of troopers accessing merchandise like what she presents, “as a result of it’s laborious getting good merchandise for our hair when abroad.”

The veteran instructed BLACK ENTERPRISE that she’s going to host occasions and demonstrations when pandemic restrictions carry. See the machine and product demos by clicking right here. Study extra about Diva By Cindy merchandise or franchise alternatives by clicking this hyperlink.