How to Use Social Media to Improve Promotional Marketing

Promotional Marketing includes any marketing strategy that generates new leads or induces a customer to buy by giving something to a prospect for free. Examples include 2 for 1 coupons, product samples, and contests with valuable prizes that anyone can win.

This form of marketing can be a powerful sales tool, but even the most creative promotion can be mixed in terms of tangible, measurable results. That’s where social media comes in to expand the reach of promotions, generate interest in the company, and deliver tangible results.

Start a social media promo campaign the same way any promotional campaign should …