Namogoo Acquires Remarkety
Namogoo is an Israeli firm providing a Digital Journey Continuity platform. Remarkety is an Israeli supplier of data-driven electronic mail advertising automation options for eCommerce. The 2 firms will now mix their assets as Namogoo has purchased out Remarkety. The acquisition worth was not disclosed.
This acquisition comes a bit over a 12 months after Namogoo purchased out Personali in 2020.
Namogoo says that the acquisition of Remarkety will enable it to supply full Digital Journey Continuity by partaking clients with hyper-personalized multichannel experiences each on and off-site. The acquisition may even enable Namogoo to “break into the SMB market through which Remarkety is well-established, furthering the corporate’s technique of serving manufacturers of all sizes.”
Based in 2014, Namogoo calls itself the world’s first Digital Journey Continuity platform, “shaping the shopper journey to suit each shopper’s wants whereas making any distractions disappear.” Namogoo’s platform autonomously adapts to every buyer go to in real-time, retaining the journey flowing proper on to its vacation spot.
Based in 2012, Remarkety is an electronic mail advertising automation platform designed for e-commerce “from the underside up.” Remarkety serves over 500 world manufacturers.
“Altering the way in which retailers market, goal and promote to their clients, Remarkety equips retailers no matter measurement with enterprise degree instruments that had been in any other case unavailable to them.”
Remarkety is an information pushed platform at its core and makes use of buyer habits, buy historical past and predictive analytics to create and recommend extremely focused segmented campaigns and methods made to transform and scale the retailer’s progress.
Chemi Katz, CEO of Namogoo, mentioned, “Remarkety’s product is an ideal match for our platform, serving to us present retailers with the instruments they should ship unstoppable buyer journeys. The addition of Remarkety’s distinctive expertise permits us to equip manufacturers with multichannel experiences, partaking customers wherever they’re of their journeys.”
“We’re thrilled to be becoming a member of an organization that shares our imaginative and prescient for the way forward for eCommerce,” mentioned Man Harel, CEO and co-founder of Remarkety.
“With Namogoo, we’ve the assets and proprietary expertise to take electronic mail and SMS to the following degree with predictive intent personalization. The synergy between the merchandise and firms is actually superb, and can allow us to shortly ship worth to retailers all through the world,” added Joel Presman, Remarkety GM and co-founder.
“With the acquisition of Remarkety, our second in simply over a 12 months, Namogoo is continuous its objective of hyper-growth via the addition of latest options and applied sciences which offer most worth to our clients,” mentioned CTO and co-founder Ohad Greenshpan. “We plan to maintain breaking into new markets by pursuing further acquisition alternatives that serve our imaginative and prescient.”