Multi-Million Greenback Tennis Participant Naomi Osaka Launches Upcycled Denim Assortment With Levi’s

From the Tokyo Olympics to model endorsement offers, Naomi Osaka has been on the transfer this 12 months. She even grew to become one of the vital in style psychological well being advocates after withdrawing from the French Open in Could.

Now, the 23-year-old tennis star is again in motion with a brand new assortment in partnership with Levi’s.

On Tuesday, Levi’s introduced a four-piece denim collaboration with Osaka and shared photos of the distinct designs.

What makes this launch distinctive? All of the denim items are constituted of upcycles and repurposed materials. The gathering is now obtainable on Levis.com.

“I had the honour of working with @levis design crew to create 4 particular items, all constituted of upcycled denim,” Osaka wrote on Instagram. “Attending to dabble within the design world is at all times so enjoyable and informative, I can’t wait for everybody to see the whole lot. Head to @Levis to see the place you should purchase it.”

Naomi Osaka Launches Upcycled Denim Assortment In Partnership with Levi’s

Osaka had the chance to develop a denim assortment which incorporates low-rise denims, a bustier, and crystal fringe shorts. The signature piece is a denim kimono with an identical obi belt, impressed by Osaka’s Japanese-Haitian roots

“I at all times beloved carrying kimonos after I was a child. So, to have the ability to do it in denim felt actually completely different and a bit surprising,” Osaka stated in a press launch. “The sustainability side was tremendous essential to me. And I like that each piece within the assortment has been recycled or repurposed from outdated inventory.”

The gathering offers a recent look to many conventional items of clothes.

Levi’s® x Naomi Osaka: The Crystal Brief.

Osaka added her private contact to the crystal fringe shorts.

“Our new collab was tremendous private for Naomi— she labored carefully with our design crew each step of the way in which (it was 💖 at first sketch),” Levi’s wrote on Instagram.

Osaka Companions with Levi’s for Changing into Marketing campaign

This isn’t the primary time Osaka has labored with Levi’s. In January, Osaka was featured in Levi’s Fantastic thing about Changing into marketing campaign.

“I really feel that everybody has their experiences that form them into an individual, and nobody can take that away from you,” Osaka shares within the marketing campaign video.

Levi’s Fantastic thing about Changing into collection featured celebrities who share their private journey of turning into. Within the three-minute video, Osaka explains what turning into means to her. “It means talking your thoughts and talking on the issues that you just worth.”

Osaka has been a mirrored image of these phrases this 12 months, talking up for her psychological well being and being an activist for social causes.

At solely 23 years outdated, she ranks as the best paid feminine athlete ever. Forbes reported that the four-time Grand slam champion made $60 million from Could 2020 – Could 2021. Over 90% of her cash ($55 million) comes from model endorsements and the remainder from on-the-field exercise. Osaka is ranked No. 12 on Forbes record of the world’s 50 highest-paid athletes.


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