Earlier this summer, the National Basketball Association (NBA) announced that it would resume games inside what has been dubbed the “NBA bubble” in Bay Lake, Florida. This week, mobile delivery app DoorDash has announced it will be partnering with the NBA to become its first-ever official on-demand delivery platform for the league in addition to the WNBA and the NBA 2K League.
To celebrate the new partnership, the company will also be launching the #PlayItForward Challenge with the help of NBA players like Jrue Holiday, Aaron Gordon, Jamal Murray, CJ McCollum, Victor Oladipo, and Dennis Scrohder, who are sharing their favorite Black-owned restaurants to encourage consumers to support local Black-owned businesses. Some of the restaurants included are The Gumbo Pot and Ezell’s Famous Chicken.
“Growing up in Illinois as an avid basketball fan, I have always loved the sport and the joy it brings to communities. We are so proud to be the inaugural on-demand food platform partner for the NBA, an innovative and dynamic league,” said Tony Xu, DoorDash CEO and co-founder in a press statement.
“This partnership will bring together food, sports, culture and technology to create memorable experiences for fans, while at the same time advancing our shared values of diversity, access and empowering local communities.”
“This new partnership is a timely first for us as DoorDash is uniquely positioned to amplify our efforts to engage with fans who are watching games from their homes while also stepping up to support the Black-owned businesses in their communities — a key priority and area of focus across our leagues,” said Dan Rossomondo, senior vice president, Head of Media & Business Development, NBA, in a press statement. The delivery app will also donate $1 for every order placed to a Black-owned restaurant to the National Urban League through the end of August in addition to offering free delivery for Black-owned businesses.