Charlamagne Tha God, the hip-hop radio co-host of “The Breakfast Membership” with DJ Envy and Angela Yee, revealed in an interview with Enterprise Insider that his meetup with conservative pundit Tomi Lahren was a setup by then-Viacom, now often called ViacomCBS, executives to pitch a chat present.
Charlamagne, whose actual identify is Lenard Larry McKelvey, is a shock jock radio persona who has been transitioning to extra nuanced political and social discourse like interviewing politicians throughout an election season or selling remedy. He now says his encounter with Lahren was an trade orchestrated idea pitch from mother or father executives of CBS, MTV, Paramount Photos, Nickelodeon, BET, Comedy Central, and Showtime.
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“My thoughts was like no, ‘completely not,’” he stated in regards to the potential present. “We had a dialog and it didn’t take me lengthy to understand that it’s plenty of performative points to what she’s doing.”
Lahren met with Charlamagne after her 2016 taping of The Each day Present, which was met with criticism. Trevor Noah, who hosts the Comedy Central present, defined he had Lahren on the present to offer her tackle the Black Lives Matter motion and provides her a mainstream platform to clarify why she criticizes Colin Kaepernick for his nationwide anthem protest.
Footage of Lahren and Charlamagne collectively exterior Viacom’s places of work in Occasions Sq. went viral and social media—primarily Black Twitter—weren’t happy.
Responding to detractors on-line, Charlamagne tweeted that left-leaning ladies of shade ought to create a platform like Lahren’s, a tweet he would shortly remorse as left-leaning ladies of shade corresponding to comedians Franchesca Ramsey and author Jamilah Lemieux criticized his dangerous selection of phrases.
“It was simply silly. It was only a dumb-ass tweet,” he informed Insider. “The explanation it was silly was for one cause: All these sisters had been there. All these sisters had been already on the market doing the work … We weren’t doing our half to uplift them.”
Charlamagne additionally appeared on Lahren’s TV present in 2016.