4 Ways To Increase Traffic To Your Business Website In 2020

If you want to remain competitive in your industry, it’s almost a requirement to have some kind of online visibility. Whether you run a brick-and-mortar retail store or an online portal for your business services, you need to reach consumers in the digital sphere. You may have a digital marketing strategy that works for you, but there’s always room for improvement.

This is especially true in recent months, as COVID-19 continues to move customers online and Google rolls out more algorithm updates that shake up the SEO game. In any case, let’s look at 4 of the best ways

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Growing A Business Online – How Social Media Could Help

Social media is a must for businesses in 2020. No matter how traditional your business is, it’s impossible to ignore the nearly 3.5 billion social media users active globally – of which 39 million are in the UK.

photo credit: Ketut Subiyanto / Pexels

Most business owners understand the importance of having an online presence. Today the most effective strategies extend beyond just developing a website. There are over 60 million business pages active on Facebook alone, but despite this a 2018 study from the Office for National Statistics found that just 60% of UK businesses were using social media.

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How To Run Effective Marketing Campaigns During COVID-19 While Keeping Costs Down

All entrepreneurs fear the unexpected. It’s the only thing that can take all of our data, research, and experience and toss it out the window. And now, businesses are facing the most unexpected event of the last 100 years.

COVID-19 has left businesses large and small in a state of shock. Some have adapted quickly, some have shuttered permanently, and others are still waiting to make a move.

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Many brands are looking for creative ways to cut costs and keep afloat, but one thing is for sure: this is not the time to slow your

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7 Digital Marketing Tactics To Generate More Brand Awareness

Digital marketing is more important than ever as millions of Americans turn to online business and commerce. What that means for many business owners is that there is more online competition. So how do you break away from the competition and stand out?

Brand awareness.

Think about this – when you get a cut, do you look for an “adhesive bandage” or a “Band-Aid”? When you get a craving for a soda, do you ask for “cola” or “Coke”?

These are two examples of companies that have excellent brand awareness. Their names are eponymous with the industry they thrive in.

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4 Powerful Marketing Strategy Tips For Entrepreneur Marathon Success

Building a powerful marketing strategy is essential for entrepreneurs. Regardless of your industry, it is important to have a marketing plan that drives success. This, however, is easier said than done. Marketing can be tricky, especially for beginner entrepreneurs.

The good news is that once you get your feet wet with marketing, future endeavors, growth, and success become simplified. This is why every entrepreneur needs a few powerful marketing strategy tips in his or her business arsenal.

“The entrepreneur journey is a marathon, or series of marathons, not a sprint,” explained CEO Chris Bower, whose agency specializes in internet

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The Benefits Of Allowing Remote Working

If you are an employer, it is important to ensure the wellbeing of your staff. This includes providing them with a suitable work environment. However, this is not always easy to do, particularly if you are on a strict budget when it comes to business premises. Fortunately, advanced technology means that you can now benefit from remote working, which is something you can offer to your employees.

photo credit: Hean Prinsloo / Unsplash

The ability to work from home is something that can benefit both your employees and your business. More and more people are working from home for at

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4 Tips For Creating Exciting And Interesting Content For Your Legal Marketing Strategy

Are you running a law firm or someone who’s a marketer for a law firm? Your biggest challenge is very well be marketing. Fortunately, there is one way you should focus upon: Content marketing. The big question is: How can you add flair to your next legal article or post to make it stand out and attract readers’ attention? Read on.

1. Start by adding animated Gifs to your posts

Some of the highest content engagement rates on the web come from blog posts and articles which embed descriptive Gifs. Readers can more quickly and readily digest your main point.

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