CBS All Access Expanding Internationally Rebranding As Paramount+
Live streaming service CBS All Access, a ViacomCBS company, will be renamed Paramount+ and expand into international markets. Paramount, a movie and television studio, and the CBS television network are both part of the media empire created by the late Sumner Redstone. His daughter, Shari Redstone, currently serves as the chairman of ViacomCBS.
So what’s in a name? Apparently everything when it comes to marketing. CBS is known in America, but not internationally. Paramount, on the other hand, has long been an international brand. And Paramount+ is a lot