ZoomInfo aiming to price IPO $1 above revised price range

ZoomInfo is aiming to price its initial public offering $1 ahead of its already-buoyed price range, two sources familiar with the matter told CNBC.

The company had already raised its IPO price range Tuesday morning, but now could target as high as $21 a share and rake in nearly $1 billion. ZoomInfo, which will trade under the symbol “ZI,” said in a government filing on Tuesday that it raised its IPO price range to between $19 and $20 per share amid strong demand, up from an initial estimate of between $16 and $18.

The final decision on how to price

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Retired African American Police Captain Killed Trying To Stop Looting –

A retired St. Louis police captain was reportedly shot and killed outside of a pawn shop that was being looted during a protest on Monday night.

According to The Western Journal, police found former captain David Dorn, 77, outside Lee’s Pawn and Jewelry store around 2:30 a.m. Tuesday morning. Local reporter Laura Hettiger tweeted Dorn was at the pawnshop trying to stop the looting happening at the store.

Dorn spent more than three decades with the St. Louis Police Department before he was hired as the Moline Acres Police Chief in 2008. Dorn began his career as a rookie

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Bigin from Zoho is CRM Software for Small Business and Freelancers

Bigin is new CRM software from Zoho. It lets small businesses ditch cumbersome technology to streamline and automate their sales pipeline.

Bigin is for small and micro businesses. It works for smaller companies that don’t need bigger end-to-end CRM solutions. It’s a great fit for freelancers and individuals who want to manage their personal business pipelines online, too.

Small Business Trends contacted Vibhav Vankayala, Head of Marketing for Bigin, to learn more about it.

Move Away from the Spreadsheets

“Bigin is the perfect solution for small businesses that want to move away from spreadsheets and are looking for

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4 Tips For Creating Exciting And Interesting Content For Your Legal Marketing Strategy

Are you running a law firm or someone who’s a marketer for a law firm? Your biggest challenge is very well be marketing. Fortunately, there is one way you should focus upon: Content marketing. The big question is: How can you add flair to your next legal article or post to make it stand out and attract readers’ attention? Read on.

1. Start by adding animated Gifs to your posts

Some of the highest content engagement rates on the web come from blog posts and articles which embed descriptive Gifs. Readers can more quickly and readily digest your main point.

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India’s reported cases exceed 200,000, highest in Asia

Health officials are warning that mass gatherings across the country could further spread the coronavirus, just as much of the economy is beginning to restart. Protests sparked by the police killing of George Floyd, an unarmed black man in Minneapolis, continued for a seventh night with overnight clashes between law enforcement and demonstrators.

The World Health Organization, which has faced criticism for repeatedly praising China for a speedy response to the emergence of the coronavirus, complained in private meetings that China was not releasing enough information or doing so quickly enough about the virus, the Associated Press reported


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ESG funds outperforming peers during coronavirus pandemic: BNP Paribas

Investors have been “doubling down” on sustainability over the last quarter — and sustainable funds have actually outperformed the broader market, according to an analyst at BNP Paribas Asset Management.

That’s a departure from historical precedents where people shifted their focus from sustainability to near-term profits in tough times, Gabriel Wilson-Otto, head of stewardship, Asia Pacific at the French bank.  

The first quarter of 2020 saw financial markets and economies in a tailspin as the coronavirus outbreak spread globally. Many countries, including the world’s major economies, entered lockdowns and implemented restrictive measures that halted economic activity. 

Compared to other

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3 Boring Industry Companies That Have Made Their Products Exciting To Consumers

In the proceeding paragraphs, you aren’t going to find any companies completely shaking up the world of pencil eraser sales, or any who’ve managed to capture the world’s attention with cow manure fertilizer or car wax.

Zendesk’s “Space Crap” commercial – photo credit: YouTube

What you will find is 3 companies who’ve managed to capture a large marketshare, in otherwise dull industries, by using emotional marketing and/or compelling facts and figures, to capture the market’s attention.

1. Auto Insurance

Case study: GEICO

This company tops the list because they’re the (unofficial) king of branding when it comes to boring industries.

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